How Fresher Choice Works

Fresher Choice is a mission driven company with the belief that everyone deserves access to local, nutrient-dense food and goods made nearby. Better access means building healthier and more vibrant communities for generations to come and helps small farmers and artisans continue to grow and thrive. Today, farmers and small businesses are in desperate need of new ways to connect with their customers to compete with the growing big tech companies popping up every day. With Fresher Choice’s unique technology and multi-store marketplace, we can increase the visibility for farmers and local vendors and make buying local as easy as the tap of a finger.


At the core of Fresher Choice is building healthier and more vibrant communities. We do this through the Fill A Fridge Program, education, and harnessing our technology to help certain non-profits offer a beautiful eCommerce experience to their supporters. Our Fill A Fridge program empowers our customers to pay it forward and donate at checkout to nonprofits fighting hunger.